PROBLEM Small businesses around the world are preparing to re-open and their challenge is encouraging shoppers to come back while asking them to be safe in the process.
SOLUTION Tap into relevant trends and language of the younger generation who need to be reminded that doing their part to get back to our new normal.
STRATEGY Create a campaign for Sneakersnstuff that taps into the trend going around that calls people who don’t follow rules, ask for the manager at every store and who only care about themselves, Karen and Chads. Tell them all the reasons why they don’t wanna be these people, to just follow the rules and be safe.
