THE SILL
Are You A Plant Killer?

PACKAGING
SOCIAL MEDIA
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OUT-OF-HOME

OBJECTIVE To create a campaign and subscription box service that appeals to people who always kill their plants, succulents, or cacti.

INSIGHT People love having plants in their homes and working environments because they make people happier, more efficient and boost their creativity but a lot of people have the ability to kill plants.

STRATEGY The Sill wants everyone to be the best plant parent they can be by providing care instructions and access to their plant experts. To further expand upon these services, The Sill wants to create another subscription box service exclusively for “plant killers”.

SOCIAL MEDIA

SUBSCRIPTION BOXES

Four-time a year subscription box highlighting plants people say are the hardest to kill.
These boxes put you to the real test to see if you are a Plant Killer.

POSTCARD

These would be sent to buyers after they order their subscription box to check up on their plants.

OUT-OF-HOME

Poster campaign to help find “Plant Killers” around the world and give
them a chance to learn more about the subscriptions boxes and The Sill.