PROBLEM Breast cancer patients, survivors, and their families need a resource that are able to help with any necessities they need on a daily basis.
SOLUTION Travel In Pink is a new brand that will connect patients, survivors, and their caregivers to the daily comfort necessities they need before, during, and after cancer treatments and through their remission process.
STRATEGY Create a campaign highlighting different survivor experiences and how they can connect with breast cancer patients and survivors to get the necessities they need through a mobile app to show how their vehicles, chat, and food options can help those in need.
